Baskerville House
Birmingham

Preserving Birmingham’s Art Deco Legacy

This extensive transformation enabled Baskerville House to achieve a BREEAM rating of ‘very good,’ a testament to its enhanced environmental performance. The building also received the British Offices Award for ‘best refurbished building within the Midlands and East Anglia,’ highlighting its exceptional restoration.

Under Targetfollow’s ownership, a strong working relationship was established with Birmingham City Council. This collaboration led to the negotiation of an exclusivity agreement regarding six acres of development land adjacent to the site, further enhancing the property’s strategic significance. The building, a 250-year leasehold interest of a 196,000 sq ft office space over seven storeys, includes 146 parking spaces, making it a substantial commercial hub. Its prominent position on Centenary Square, adjacent to the new Central Library, underscores its landmark status.

Baskerville House has attracted prestigious tenants, including Deutsche Bank AG, EC Harris and The Office for Legal Complaints, underscoring its appeal as a prime office location.

Heritage Restored in the City Centre

The transformation of Baskerville House not only restored its historical charm but also upgraded its facilities to meet modern standards, making it a prime example of successful adaptive reuse of heritage buildings. This revitalisation has played a crucial role in the ongoing development and regeneration of Birmingham City Centre, contributing to the area’s economic growth and architectural heritage. The building was sold in 2012 for £45 million, reflecting its enhanced value and the successful investment made in its refurbishment.

Today, Baskerville House remains a symbol of Birmingham’s rich history and dynamic future, embodying the perfect blend of historical elegance and modern functionality. Its successful refurbishment and subsequent sale highlight the building’s significant role in the city’s urban landscape and its continued relevance in Birmingham’s commercial real estate market. The ongoing leasing opportunities further position Baskerville House as a central player in the city’s commercial and cultural fabric.