It’s fair to say that 2020 has been difficult for everyone, and as we wave goodbye to it – we can’t wait to see what the new year has to bring. With vaccinations set to take place in the first half of 2021, everyone at Targetfollow is looking toward the new year with optimism.


When reflecting on the past year, one simply cannot ignore the colossal impact that the coronavirus pandemic has had on people and businesses. Despite the hurdles endured – we are immensely proud of the resilience and ingenuity of our tenants. We marvel at their ability to adapt and emerge successfully from 2020. 

Even though it is a difficult time for the retail, hospitality and leisure sector, we have also greeted a selection of new and exciting tenants to The Pantiles, Peterborough One Retail Park and Salle Moor Hall Farm. The additions include; Inflata Nation, Kiss & Make Up, The Hebden School of Dance, Thomas Taw, Oliver Greens, The Italian Shop, Indian Summer Tipis and Salle Chocolate. These have all proven extremely popular with visitors and we look forward to welcoming more in 2021. 

The Pantiles

Despite the challenges faced in 2020, The Pantiles’ ever-popular and award-winning jazz sessions continued in the summer and autumn. With a socially distanced twist, this outdoor dining experience featured seating for up to 500 people. 

To avoid over-crowding and ensure a controlled environment, the event was reservation only, therefore making it as simple and safe as possible. The spectacular jazz showcased on these wonderful evenings, kept toes tapping and voices singing throughout!

Peterborough One Retail Park

Peterborough One has also been host to a variety of innovative events. In October, we used CGI animation and augmented reality technology to awaken the dead at the retail park, hosting the innovative, socially distanced Halloween event: Zombie Hunt! 

This hugely popular spook-tacular activity was followed by The 12 Days of Christmas – an event that once again conveyed the magic through a dozen festive Snapchat lenses, showcasing unique winter-themed cartoon characters. Bursting with Christmas cuteness and £600 in prizes – this merry treasure hunt proved to be a smash hit!

Finally, we ended 2020 with a traditional Santa’s Grotto – albeit with adequate social distancing and mask wearing. While this was ultimately cut short by the ever-evolving coronavirus situation – in the first few weeks of December, Santa and his elves welcomed many guests into his magical Peterborough-based grotto! 

Salle Moor Farm

With the arrival of Indian Summer Tipis, later followed by Salle Chocolate – 2020 has been the year in which Salle Moor Hall Farm has come into its own. With “staycation” becoming a buzzword of the pandemic, the site’s various alfresco offerings promise a safe and relaxing experience for all.

Presenting an array of eclectic services – the evolution of Salle Moor Hall Farm has been dependant on the passion of individuals. From All Day Brewing to Rooster’s Bike Barn, we pride ourselves on hosting passionate entrepreneurs offering unique services of the highest quality.  As we progress into 2021, we look forward to welcoming further businesses to join us on this exciting journey.


Alongside our dynamic mix of retail, hospitality and leisure – including a very exciting Aldi development, set to open at Peterborough One this year – we look forward to resuming our wonderfully vibrant events at all of our locations as the vaccination programme intensifies in the coming months, and COVID-19 restrictions subsequently ease. 

Keep your eyes peeled to our website, Facebook, LinkedIn and Twitter to ensure you’re up to date with all of our latest developments.