This rise in the cost of living and reduction in disposable income is impacting businesses. To operate successfully in the current climate, inflation should inform every organisation’s marketing strategy. 

Overseas tourism had proven to be fierce competition for UK locations at the start of the year. Now with the cost of living crunch and aviation challenges, people are once again leaning toward British “staycations”. 

Amid the cost-of-living crisis, UK businesses were thrown a lifeline in the form of the Platinum Jubilee weekend. During this four-day nationwide extravaganza, hospitality and retail businesses flourished.