His Majesty the King and The Queen Consort celebrate their Coronation as Heads of State this Spring. To celebrate, it has been confirmed an extra bank holiday will take place on Monday 8th May 2023 – two days after the official ceremony.

Although King Charles III has been monarch of the United Kingdom and the Commonwealth since the passing of his mother, Elizabeth II – next month’s symbolic celebration centres around the crowning of new King by the Archbishop of Canterbury. With thousands set to line the streets and an international audience of millions, the festivities will be a fantastic opportunity for businesses to increase both brand awareness and asset value. Learn more in this week’s blog.

Branding the coronation

Before you start creating any marketing material, businesses need to understand what content they can and can’t use. To mark His Majesty the King’s Coronation, a specific emblem has been designed – Buckingham Palace have stated in their guidelines that this can be used by charities, companies and individuals. The guidelines specify that this includes commercial activities, merchandise and advertising.

Businesses should also be aware that complaints can be made against a brand if a reference to His Majesty or the Royal Family breaches the UK advertising codes. These include rules prohibiting misleading advertising and rules pertaining to the depiction of the Royal Family and the use of Royal Arms or Emblems in advertising. Care should therefore be taken to avoid implying an official endorsement from His Majesty or the Royal Family (if one does not exist) or that a product is official memorabilia if that is not the case.

Organising an event

Events marking the coronation of His Majesty King Charles III will be a great opportunity for the nation to unite and honour the occasion. If you’re a shopping centre or key retail destination, opening your space up to residents is an excellent way to bring the community together, increase footfall and raise brand awareness.

B2B organisations are wrong to think that they can escape the royal festivities! Get in on the action by inviting your colleagues and clients to a corporate coronation celebration – this is a great way to have some topical fun with those most important to your business.

Sponsorship and social media

Of course, if you don’t quite have a budget to host your own party – why not sponsor a community celebration? With everything from street parties to charity events on the agenda, showing your support for something local is a great way to subtly assert your brand as a pillar of the community.

Don’t forget to highlight your sponsorship on social media. With FacebookTwitterInstagramLinkedIn and TikTok at your disposal, you can share content to promote or coincide with the festivities and reach your desired audience. Just don’t forget to include the official hashtags – these include #Coronation, #CoronationConcert#CoronationWeekend and #CoronationBigLunch.

A campaign fit for royalty

Businesses are under more pressure than ever to stay relevant and keep up with current events. Following the aforementioned suggestions will help you to get ahead with your coronation marketing campaign.

By collaborating with the creative team at Cordis, we have been able to establish an engaging brand identity for each of our assets. Since 2008, The Pantiles has been a crowning jewel in our property portfolio – with a history defined by royalty, we believe it to be essential that His Majesty the King’s Coronation is highlighted at the famous Georgian colonnade.

On Saturday 6th of May, The Pantiles will therefore host an array of entertainment, activities and family fun. With a large screen set to adorn the famous bandstand with a live stream straight to Westminster Abbey – visitors needn’t worry about the missing the crowning of our country’s new monarch.

For more information, visit The Pantiles’ Facebook, Twitter and Instagram.