Beer isn’t all that’s brewing at Salle Moor Hall Farm! Through years of strategic asset management, Targetfollow have transformed a picturesque arable farm into a hub for creativity nestled in the heart of rural North Norfolk.
In April, we were very proud to see our wonderful asset featured in the Eastern Daily Press – a regional newspaper that covers Norfolk, northern areas of Suffolk and eastern Cambridgeshire. In this week’s blog, we’re summarising Emma Lee’s fantastic article that details the diverse offering at Salle Moor Hall Farm.
Hot off the press
The Eastern Daily Press (EDP) was founded in 1870 as a broadsheet originally called the Eastern Counties Daily Press. The paper is now owned and published by Archant, formerly known as Eastern Counties Newspapers Group and aims to represent the interests of the local population in the region in a non-partisan way. A goal that the publication characterises with a statement; “we aim to champion a fair deal for the future prosperity of the region”.
With over a century of experience covering news in East Anglia, the newspaper’s writing style is as synonymous with Norfolk as Colman’s Mustard and the canary yellow of a Norwich City football shirt! With this considered, there is perhaps no better publication to represent Salle Moor Hall Farm; a location defined by its glorious vistas of the Norfolk countryside.
Down at the farm
EDP journalist, Emma Lee, spoke to our asset and marketing manager, Antony Moore, about the vibrant collection of businesses at Salle Moor Hall Farm. “We want to give businesses a boost and a head start” Antony said. “There’s no better feeling when a business outgrows the site and moves on to bigger premises.”
This has always been our goal with this particular asset – as a microcosm of ingenuity, we hope visitors will find inspiration from the varied assortment of tenants. From Blue Flame Glass Studio’s glass blowing workshops, to coffee and bike banter at Rooster’s Bike Barn; there’s something for everyone at Salle Moor Hall Farm.
A vibrant offering
As the article highlights, the longest-standing tenant at our farm is All Day Brewing. Based in a 500-year-old barn, the business (run by Simon Barker) grow their own hops on site, specialising in wild and mixed fermentations.
The brewery helped spawn the fantastic Camp Mela – a glamping site established by Maddie Packman, a former employee of All Day Brewing who describes her first visit to Salle Moor Hall Farm as “love at first site”.
“When you walk through the gate, it’s as though you’re entering another time, into a bubble outside of the ordinary.”
– Maddie Packman, owner of Camp Mela
A more recent addition to our roster of tenants is Threads Bridal – a boutique selling pre-loved bridal gowns, run by fashion expert, Laura Arnold. When seeking a location for her venture, she knew a regular retail space wouldn’t quite fit the bill; however, once Laura discovered Salle Moor Hall Farm, she could instantly envision her shop on the quiet estate nestled in the countryside. “I also loved the idea of having several other small businesses surrounding me and they have been such a support network”, Laura told the EDP.
Trained gardener, Fritha Waters began renting a poly tunnel at Salle Moor Hall Farm in October 2020. Since then, she has operated on the farm, helping her customers create their dream garden using her impeccable knowledge of horticulture and astute attention to detail.
“I love having a space at Salle Moor Hall Farm – Salle Moor Market Garden are the friendliest neighbours ever! The skies and landscape are just breath-taking, from deep snow between the tunnels to stunning sunsets across the fields. It is a very elemental place to be.”
– Fritha Waters, owner of Fritha Waters Gardening
A snapshot of Salle Moor Hall Farm
Alongside the aforementioned tenants, our asset is also home to Norfolk Coffee Company, Prairie Skies, Drip Drop Bake Stop and Salle Moor Market Garden. For the full story, read the full article in the EDP.