Founded in 2020 by husband and wife team, Natalie and Alex Harper, mybaby is a retailer aimed at parents seeking a range of baby products and accessories at affordable prices, whilst also focusing on a wide range of eco-friendly products.  

Originally trading at Stanground in Peterborough, mybaby is relocating to unit 7 at Peterborough One Retail Park. This spacious store gives the business more room for their various products and a prime location in close proximity to both Aldi and Van Hage.

Must-haves and well-known brands

mybaby is a haven of baby care and parenting paraphernalia including car seats, strollers, travel systems, furniture, accessories, toys and much more. Must-have products include the Koo-di Day Dreamer Breathable Nest for hands-free holding, the Egg 2 Travel System with Tru-ride technology, the Out n About Nipper V4 with lockable 360-degree swivel front wheel and the stunning Vancouver furniture set from Babystyle.  

Well-known, trusted and sought-after parenting brands regularly in stock include Egg, iCandy, Cybex, Oyster, Bebecar, Babystyle, Mama’s & Papa’s, Ickle Bubba, Britax, Cozy n Safe, Out n About and Clair de Lune. In February, they also became stockists for Ergobaby. 

Going gaga for mybaby!

Over the past two years, mybaby has accumulated quite the fanbase and a plethora of happy customers. In fact, they’ve attained a 5/5 online rating. Feedback from customers includes: 

“Ordered our cot bed from here. The lady is absolutely lovely, and she is so honest and open. Communication was great with the delivery of our cot, and it was delivered as quickly as she could. We will definitely be back to ordering more – can’t recommend enough” – Sofie Nichols

“Fantastic service. So friendly. Our pram was delayed, and my wife was induced due to being unwell and Natalie did everything to help and was so supportive. Couldn’t recommend enough” – Steven Law 

“I called in today to look at some baby items for my grandson. There is a wonderful selection of baby items, and they were so helpful answering my questions. Highly recommended” – Liz Greenhalgh

Peterborough One Retail Park: An Evolving Venue

Peterborough One Retail Park has come out fighting after the pandemic, seeing a range of leisure and retail businesses taking up occupation on site. Other additions to our retail park over the past year include Inspired Martial Arts, Kiss & Make Up, Angle Axe Throwing and Aldi.

Paul Dunn, Associate Director at Targetfollow Estates, owners of Peterborough one, says: “We are delighted to welcome mybaby to the evolving coterie at PE1. This exciting new addition fills a major gap in the market, following the departure of Kiddicare in 2019. With an extensive range of affordable parenting products, along with PE1’s easily accessible venue and free car parking, we see mybaby being the go-to venue for baby and parenting paraphernalia!” 

For further information about mybaby, visit their website at